Marketing vs Public Relations vs Advertising

2 Jul

When meeting with prospective clients, the question is always posed, “What is PR? How does it differ from advertising and marketing”.

Well, as always, we’re here to help.

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Public Relations is defined as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.” PR can be used to build rapport with employees, customers, investors, voters, or the general public.

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand.

Got it? Perfect.

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