Tag Archives: twitter

The Machine of Social Media

29 Aug

Twitter, The Social Media Mogul

15 Jun

Since 2005, Urban Suite has focused on publicity and the building of brands. We always express the importance of brand awareness and visibility to our clients.

As we all know, TWITTER has taken the world by storm. In preparation of our branding seminar, I wanted to learn more about TWITTER and the developers’ intentions.

One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums.

But Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business. Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company; as marketers say, it shrinks the emotional distance between your company and your customers. Plus, the platform lends itself to integration with your existing communication channels and strategies. In combination, those factors can make Twitter a critical piece of your company’s bigger digital footprint.

What’s up with the name?Twittering is the sound birds make when they communicate with each other—an apt description of the conversations here. As it turns out, because Twitter provides people with real-time public information, it also helps groups of people mimic the effortless way a flock of birds move in unison.

So…Join the conversation on Twitter: @urbansuiteent

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